According to Remedy Entertainment’s CEO Tero Virtala, the team spent less than €30 million (which is roughly around $33 million in USD) to make Control. However, the devs also received €9.49 million / $10.45 million respectively from the Epic Games Store, according to Digital Bros. (parent company of 505 Games) “consolidated report” for June 30th, 2019.
With all of that said, the game failed to stay on various top-ten charts around the world. We know this due to the social justice activist and U.S. analyst, Mat Piscatella, revealing that Control could only reach the 23rd spot on the NPD Group’s chart for the month of August:
Quick hit takes – Wow Minecraft, Wow GTAV, Age of Wonders surprised, no digital tracking for Control hurts, software was rough overall, but should recover in Sept. Switch carrying hardware in a big way.
— Mat Piscatella (@MatPiscatella) September 12, 2019
23rd for the month.
— Mat Piscatella (@MatPiscatella) September 12, 2019
After that sad event, Control would drop off from the UK charts during the second week in August, which isn’t anything to write home about.
With that said, Remedy’s CEO recently took up an interview with gamesindustry.biz to comment on the sales of Control and how they “are in a good position” since the game has been seeing “steady sales”:
“We don’t quite require the same huge lifetime numbers as many other games with bigger development budgets. Therefore, even though Control didn’t have chart-topping sales right from the get go, we are in a good position with steady sales. We always take the long view here.”
But that’s not all, Virtala continues and says that it’s no longer about release day sales but how a game generates sales over a long period of time via digital stores:
“Nowadays, the majority of sales for many games are generated over a long period of time in digital stores — and Control continues to sell, which is good. We are bringing more free and paid content to the game. It has the proven high-quality and uniqueness, and the word-of-mouth that keeps growing. There is still a big audience out there that hasn’t yet heard of Control. These are all factors that support the longer-term sales.”
Despite Control never resurfacing on any weekly or monthly chart, Virtala says Control is showing “good signs of establishing itself” and that it has a “growing fan base.” With those claims out the way, you can read the rest right here:
“Strategically, it has been highly important that we have succeeded in establishing a new brand. In our industry, this is very challenging. New games come every now and then, but very few break through and become something special. It is of course still very early days, but Control is showing good signs of establishing itself and having a growing fan base.”
Control was originally set to hit Steam, but the publisher and developer traded that storefront for the Epic Games Store’s €9.49 million / $10.45 million.
As of now, a new game mode will release this December, followed by the first expansion dubbed “The Foundation” set for release in early 2020.
In addition to the above, the second expansion, “Awe,” will launch sometime in the mid-part of 2020 along with its Steam debut.
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