Maker of beauty products, Armada Style, came under fire for featuring an afro-haired black model in their promotional ad featured throughout Japan. This led to Social Justice Warriors getting angry and claiming that the company was racist, which led to the company apologizing for the ad and saying they would take it down.
Sankaku Complex captured the tweets from Social Justice Warriors who were incensed at seeing a black woman on a Japanese ad where the accompanying text read “I want to become neat, smooth and dry”.
Somehow a user with barely over 300 followers managed to get their tweet to garner 56,000 likes and more than 13,500 retweets since February 28th, 2020.
この広告ポスターさ、ダメだと思う。 pic.twitter.com/GRQ71N8cto
— Toshiharu Yoshida (@realqsan) February 29, 2020
Another Social Justice Warrior, a South Korean living in Osaka, Japan and working as the secretary general for the Education Center For Multiracial Human Rights, followed up on the virtue signal post from Toshiharu Yoshida with a post exclaiming that racial discrimination is illegal in the U.S.
アメリカの一部自治体では頭髪を理由とした人種差別は違法。これはニューヨーク市のポスター。他にカリフォルニア州、ニュージャージー州にも州法あり。 pic.twitter.com/wAYkYVbAYI
— ハラミ1番☆文公輝 (@haramino1) February 29, 2020
The massive backlash resulted in Armada Style issuing a public statement and apology.
Just a day later on February 29th, 2020, Armada Style responded to the initial tweet with tens of thousands of likes, explaining that they didn’t intend for the ad to come across as discriminatory or to use any kind of uncomfortable language.
この度は弊社のポスター広告に対して貴重なご意見を賜り誠にありがとうございます。
差別的意図はありませんでしたが私共の誤った不適切な表現により、ご不快な思いをさせてしまい誠に申し訳ございません。
心よりお詫び申し上げます。当該広告物に関しては至急回収致します。
— armada-style (@armadastyle) February 29, 2020
They also made a post on their official website, issuing a statement of apology regarding the ad. Sankaku Complex translated the message, which reads…
“Regarding the expression of the poster. We are currently receiving many valuable opinions regarding our company’s poster. We had no intent in being discriminatory and we are truly sorry that we offended people with our mistake in using unsuitable expressions. To people of African lineage, what we did was truly inexcusable. We apologize from the bottom of our hearts. We will withdraw the aforementioned poster immediately.”
More and more Japanese companies are bending the knee to these cultural infiltrators, looking to subvert and destroy the way of life in Japan.
Unless something drastic is done to inform the natives about the dangers of Social Justice Warriors, we could be seeing one of the last great bastions of culture falling to the Imperialists of Indoctrination.
(Thanks for the news tip Squeako)
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