Nintendo Switch Was July’s Highest Selling Console In The U.S., Reports NPD Group

It looks like Nintendo’s nifty device best known as the Switch is a big hit in the U.S. in that it managed to beat out the PS4 and Xbox One family of consoles on the U.S. NPD Group’s chart. The firm notes that the Switch is once again the “highest selling console in the region” for the month of July.

To cut down on confusion, this is not old news but freshly printed info. If you don’t know, the NPD Group releases last month’s statistics a month later, which means July news is now surfacing in August, and August news will pop up on September 14th, 2020.

With that outlined, website gamingbolt.com sourced from the latest NPD Group chart and reports that for several months the Nintendo Switch is the highest selling console in the U.S. in both unit and dollar sales.

The most interesting thing about the report is that the Switch is the highest-selling platform of the year so far.

The website also highlights how The PS4 and Xbox One have both seen a resurgence in recent months. This boost in sales comes in courtesy of the current pandemic, but the site notes that this surge is fading away in that sales for both consoles are now dropping.

Contrary to the PS4 and Xbox One, the Switch is still moving units and seems to be doing so without slowing down. Although analysts attribute the nifty device’s success to Animal Crossing: New Horizons, what is factually known is that the Switch’s lifetime worldwide sales reached 61.44 million back on June 30th of this year.

Although the pandemic helped certain industries and products and ultimately hampered others simultaneously, it looks like the 2017 device is still going strong as per the NPD Group’s stats. And if this trend is to continue, expect September’s info dump to be dominated by the Switch once again.