Take-Two Interactive CEO Strauss Zelnick was left visibly baffled during a recent Wall Street Journal interview after a reporter claimed the gaming titan has no major franchises to rely on. The mainstream outlet bizarrely questioned whether the publisher should worry about Grand Theft Auto VI due to an alleged lack of proven intellectual property.
Zelnick stared in utter disbelief at the premise as mainstream financial journalism once again demonstrated complete detachment from the video game industry. Take-Two controls an empire of blockbuster properties including Grand Theft Auto, Red Dead Redemption, BioShock, Borderlands, Civilization, NBA 2K, and massive mobile revenues through Zynga.
If you follow the medium even casually, claiming the company behind the second best-selling video game in human history lacks brand recognition is downright laughable. Grand Theft Auto V alone has surpassed 200 million units sold across three hardware generations while generating billions of dollars in recurring digital revenue.
Rockstar Games remains on track to launch Grand Theft Auto VI in fall 2025 across PlayStation 5 and Xbox Series X|S. Clueless financial reporters might not understand gaming balance sheets, but Take-Two will have no trouble dominating retail charts once again.
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