Rockstar Games expanded its Grand Theft Auto VI marketing blitz across New York City, plastering Times Square with towering billboards featuring protagonists Lucia Caminos and Jason Duval.
The refreshed outdoor campaign showcases stylized portraits of both lead criminals against vibrant backdrops, drawing crowds of spectators as promotional materials steadily ramp up in major metropolitan hubs.
If you are keeping score on Rockstar's release cadence, the massive digital takeover signals that marketing machinery is kicking into overdrive ahead of the crime epic landing on PlayStation 5 and Xbox Series X|S.
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