Electronic Arts rolled out a tongue-in-cheek banner across social channels and in-game menus begging players not to uninstall Madden NFL ahead of Grand Theft Auto VI.
The publisher's self-deprecating campaign jokingly urges football fans not to let a massive 210-gigabyte storage demand sever their ongoing NFL campaigns.
With storage space sitting at an absolute premium on modern consoles, massive upcoming open-world blockbusters will inevitably force console owners into ruthless hard drive purges.
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