Grand Theft Auto VI is getting an unexpected themed beer release in Russia courtesy of commercial beverage brand Dr. Diesel. Cans rocking the unmistakable Vice City palm tree styling and neon color palette will begin arriving on grocery store shelves by mid-November.
Promotional branding stunts frequently ride the coattails of major gaming franchises, but rolling out an alcoholic tie-in for Rockstar's blockbuster this far ahead of its street date shows just how enormous the hype train has grown. Whether the rollout represents an authorized brand deal or standard regional trademark maneuvering remains a familiar question for retail products in the territory.
Players still face a noticeable wait before returning to Vice City when Grand Theft Auto VI officially touches down on PlayStation 5 and Xbox Series X|S.
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